What Patients Want and Why Becoming a Certified Provider of the Vampire Facelift™ Will Bring You More Business and Better Results for Your Patients

The Problem Patients Face that Can Hurt Your Reputation

A very definite and common flaw in cosmetic medicine hurts the reputation of all providers: there is inconsistency in the practice and so the results of those who do injections of Botox and fillers. Although there's consistency and agreement about the medical aspects (like depth of injection and contraindications) there is inconsistency in the aesthetics and in the injection techniques.

The result is that while some create beautiful results, others routinely create duck lips or sausage lips or change the profile in a way that's not attractive by over-treating the nasolabial area and under treating the cheeks and by other less beautiful practices.

Because of the internet and on-line forums, the less-than beautiful results of one physician's work can hurt the reputation and business of physicians in other parts of the country.

How the Trademark Helps You and Your Patient

In an effort to establish a more standard and predictably beautiful result, and to give patients a way to know that they will obtain such results, I've outlined guidelines about how the use of platelet rich fibrin matrix can be used for an effective and beautiful result in an over-all facelift and trademarked the procedure Vampire Facelift™(serial #85127646) .

The media loved the name and it went viral over the summer of 2010 and continues to spread like crazy.

The reason for a trademarked procedure is to reassure patients that they are getting the real thing. Just using growth factors in the nasolabial folds is NOT the Vampire Facelift™. The Vampire Facelift™ is the use of growth factors throughout the face in a specific way to achieve specific results.

This standard treatment can be varied with the discretion of the treating physician and still maintain the basic beautiful results as long as the basic premises of the strategy are followed, but if I allow the name to be used by anyone no matter what their injection technique, then the name becomes worthless or perhaps even detrimental to finding desireable patients for a beneficial procedure.

Summary of the trade secrets of the Vampire Facelift® procedure...

So, the hope is to reassure patients that any treating physician who advertises the Vampire Facelift™ will create a good result. Just as the McDonald's hamburger may not be the very best in town but will be at least consistent any where in the country, so the Vampire Facelift would give consistently good results--even though it might be done in a little better way by one physician compared with another.

On the other hand, just as McDonald's cannot allow anyone who cooks a hamburger to use their sign even though they are using hamburber meat and buns, so I cannot allow anyone who rejuvenates the face to call it the Vampire Facelift™ even though they use platelet derived growth factors.

Just like the McDonlds must demand removal of their sign when someone's not making McDonalds hamburgers, so must I use the funds of the other licensed members to police the use of the Vampire Facelift using every legal means possible to hault use &/or seek damages when the name is used without permission.

If I do not allow my attorneys to police the name, then a woman in New York could read a good blog review about the Vampire Facelift™ written by a woman in Los Angeles, then go have the procedure and get something less than desireable--being tricked by a meaningless name.

Protecting the name protects the physician and the patient.

If you are interested in becoming licensed to use the name the Vampire Facelit (TM), and in being listed as a certified provider at VampireFacelift.com, please send an email to me here.

or call me at 888-522-2043.

Peace & health,

Charles Runels, MD

DrRunels@Runels.com

251-648-7704